Consumer intelligence for candle makers
Know how your candles are actually lived with.
Burn Time is the app candle owners use to catalogue what they own, rate it, and record every burn. Burn Time for Brands turns that evidence — shared by owners who opted in — into three kinds of answer about your products: what people own, what they think, and how they use it.
What the evidence is
- Source
- The Burn Time consumer app, where owners add, rate and burn their own candles.
- Population
- Owners whose current analytics choice is a grant. Nobody else is counted.
- Unit of truth
- Completed, observed burn sessions — not plans, not expected burn capacity.
- Scope
- Products verified as yours, resolved to the exact variant.
The problem
Sell-through tells you what left the shelf. Nothing tells you what happened next.
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A sale is one event
A candle is dozens of hours of use spread over months. Everything that decides whether someone buys it again happens after the transaction you can see.
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Reviews arrive too early, from too few
Star ratings come from the small share of buyers who write them, often before the candle is half burnt — and they rarely say which variant, size or scent was involved.
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Your catalogue collapses into one line
Retail and marketplace reporting flattens variants into a brand name, so the format that earns the repeat burn is invisible next to the one that merely sells once.
Burn Time closes that gap with first-party evidence from people who chose to share it, tied to the exact product they own.
The value proposition
Three pillars, three decisions.
Each pillar answers one producer question, and each question exists because it changes something you do next — what you make, how you describe it, and what you fix.
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Collection intelligence
What do participating consumers own, and which products appear together?
What you read
- Units, unique products and unique owners counted separately, never conflated.
- Which of your product brands and scents appear in participating collections, with a candle count each.
- Registry coverage: how much of your catalogue is resolved, and what is still unmatched.
Decision it supports
Assortment, product discovery, potential cross-sell.
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Experience intelligence
Which products do consumers rate highly, and why?
What you read
- Consumer rating consensus with the reviewer and rating counts behind it — one voice per owner per product.
- Human reviews only. A model's score and a manufacturer's claim are stored separately and can never be averaged in.
- An explicit insufficient-data state instead of a confident-looking average over two people.
Decision it supports
Product improvements, positioning, quality investigation.
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Usage intelligence
Which candles become part of a routine, and when and how are they used?
What you read
- Completed sessions, total recorded burn time, average session duration and active owners.
- Your products ranked by recorded burn time — the ones people return to, not the ones that merely shipped.
- Planned schedules kept in their own section, labelled as intentions, so a plan is never counted as a burn.
Decision it supports
Product formats, use occasions, lifecycle messaging.
How it works
From a candle on a shelf to a figure you can act on.
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Owners catalogue
People add their candles in the Burn Time app by scanning, browsing the catalogue, or entering them by hand. An unrecognised candle stays usable, flagged rather than discarded.
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Use is recorded
Burns are captured as sessions — logged by the owner or recorded automatically — each with a start, an end, an observed duration and how it was captured.
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Identity is resolved
A canonical registry links each owned candle to a real product and variant, so two sizes of one scent never merge. Ambiguous matches are quarantined, not guessed.
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You read your brand
Your dashboard aggregates only your verified products, only for consenting owners, with the last successful sync shown on the page.
Evidence you can defend
Rules this dashboard keeps, so your numbers survive scrutiny.
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Opt-in, or absent
Only owners whose current analytics choice is a grant are counted. A withdrawal removes them from every figure immediately, and consent is recorded as append-only evidence.
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Aggregates only
There is no per-owner page, no per-candle page and no owner export. Producer surfaces carry no names, no email addresses and no account identifiers.
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Observed, not assumed
Figures come from completed sessions. Inactivity is never read as a finished candle, and recorded burn time is never presented as wax consumed.
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Three kinds of statement, kept apart
A person's review, a model's prediction and a manufacturer's claim live in separate records with their own provenance. No query can average across them.
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Your products only
Every query is scoped to your brand. No competitor's records are readable here, and nothing in the dashboard is offered as a market-share claim.
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Sample sizes on the page
Counts, reviewer numbers and source freshness sit beside each figure, with an explicit insufficient-data state where the evidence is thin.
Definitions
What each figure counts — and what it does not.
These are the definitions the dashboard is built on. They are deliberately narrow: a figure that overstates its own reach is worse than no figure.
| Figure | What it counts | What it is not |
|---|---|---|
| Participating owners | Unique consenting owners represented in the stated dataset. | Your customer base. |
| Active owners | Consenting owners with a qualifying session in the window shown. | Everyone who owns the product. |
| Recorded burn time | Duration of qualifying completed sessions, with flame and warming labelled separately. | Wax consumed, or burn life remaining. |
| Average session | Qualifying duration divided by qualifying completed sessions. | A burn-hour claim for the product. |
| Repeat use | Owners with two or more qualifying sessions, against a stated window. | Repurchase. |
| Product use share | A product's share of recorded use within the participating population shown. | Market share. |
Honest scope
What is in the dashboard today, and what is next.
Burn Time for Brands is a pre-release surface built feature by feature. This is where it stands, so nothing on a demo surprises you.
Available today
Live in the dashboard a partner signs in to.
- Observed use: completed sessions, total and average recorded burn time, active owners.
- Your products ranked by recorded burn time.
- Collection counts: candles held and the owners holding them.
- Consumer rating consensus with reviewer and rating counts.
- Product brand and scent views with per-item candle counts.
- Registry coverage, quarantine reasons and last successful source sync.
- Configured schedules, reported separately from observed use, with saved filters.
Next on the build plan
Planned — not yet available. Sequenced in the program plan, not promised for a date.
- A shared date window across every view, with prior-period comparison.
- SKU and variant comparison: owned units, unique owners, repeat use and eligible ratings side by side.
- Experience detail: scent throw, burn consistency, soot and tunnelling, value, captured after use.
- Usage patterns: time of day, day of week and usage method.
- Collection lifecycle: active, completed and disposed states with completion reasons.
- An evidence-quality view and a scoped export that honours the same filters and privacy rules.
See it against your own catalogue.
Sign in to read your brand's collection, experience and usage intelligence — scoped to your verified products and the owners who agreed to share.
No account yet?
Partner accounts are provisioned per brand by the Burn Time team, after your products are verified as yours — there is no public sign-up. Ask your Burn Time contact to set one up.
Lost your password? Reset it here.